To get local press coverage, respond to queries and help reporters create their stories. For example, if a journalist wants to cover healthy eating, your chef can share some ways they cut back on the calories from the meals they serve. Always learning from your examples and direction in business. I touch base with my clients and often send messages to Creatives that inspire me to be better than yesterday. Our content is reader-supported, which means that if you click on some of our links that we may earn a commission. You can get an MBA in digital marketing just by studying these guides. If you follow these tips, you’ll be able to successfully market your brand without having to spend too much money.
Along with specialty groups, you can also look to join the local Chamber of Commerce or neighborhood communities that you operate in. This shows that you are dedicated to the people and town that you market to, and they are more likely to support you because of it. If your brand caters to specific demographics, look for specialty groups to join and support. For example, you could join an eco-friendly organization if you don’t use straws or plastics, or a gluten-free support group if you offer options for diners. Your participation shows that you care about the community you market to. Media outlets are always looking for experts to interview for their local stories.
Start uploading videos to YouTube, and distribute them to all your marketing channels. There are plenty of ways for you to promote your brand without emptying your bank account. You can give your customers exactly what they want without having to spend much money doing it. In addition to the exposure, you’ll be able to drive traffic to your website through referral links within your guest posts. Instead of just writing blog posts for your own website, you should contribute to other blogs as well. In my consulting work, I see many companies that are hesitant to do this because they don’t see the value.
70% of consumers need to read at least four reviews before they can trust a business. A single business review can lift its conversions by 10%. More than half of consumers won’t use a business if it has less than a 4-star rating.
Your customer list is the biggest goldmine you are sitting on! These should be raving fans of your practice, telling others about you, and coming back for needed care. When you spend marketing dollars on patients, you need them to stay to make that money back. Your website is good for a lot of things, but new patient conversions should be its #1 goal! “Request Appointment” should be the primary button, should be a large contrast color, and should appear 3-4 times on your homepage including the top right corner. Consumers are always on the lookout for “sketchy. ” So, make sure your brand is high-quality and consistent.
The best way to encourage referrals from your current as well as prospective customers is always to make it worth their while. Rather than spending extra money on trying to acquire new customers, let your current customers do it for you. More than half of Millennials say user-generated content influences their purchasing decisions. It’s super easy to run a contest that will have this type of effect on your target audience. Do you have coupons, flyers, or other promotional items that were never used? As long as they don’t have an expiration date, you can distribute them. Send discounts and other promotional emails to your subscribers—don’t underestimate the value of a coupon.
After all, the best way for any business to grow, especially a physical therapy practice, is word-of-mouth. The goal of past patient marketing is to get the maximum value from your current and past patients.